Cold Calling - Are you SCARED!

Cold Calling - Are you SCARED?
I've been working within the Sales Industry for over 10 years and have never understood the hang up people have with Cold Calling. I have often heard people commenting that it terrifies them! My initial reaction, is how can this be? It's just about picking up the phone, or knocking on someone's door and presenting a product or service that you know inside out, or feel passionate about, what's the PROBLEM?I love contacting new people and building a new working relationship, which then leads to a sale. Selling isn't about initial call success, how many calls you make per day, per week or per month, it's about making quality and informative calls in a concise and interesting manner.It's about educating yourself that this call is not the make or break of your sell, it's about researching whether your product or service is relevant for them. See... that seems easier, you are the decision maker.If your not relevant to a client, move on and continue your search.Never punish yourself for not making that initial sale. Always make a call with 3 objectives in mind and as long as you achieve one of these before the end, the call has been a success.1. Correct contact and decision makers name / department etc.2. Current supplier information if relevant, their business concept, can their business work with you, (now?, 12 months time? etc)3. Company literature to be sent, therefore naturally giving you an opening for your follow up call, or an appointment.If you organise yourself by rescheduling calls and recording strong notes, you will find that your sales confidence will grow. As you know, that might not be everything you need, but it counts for a lot!If you still feel petrified, by the above and require any assitance with promoting any feature or benefit within your company, let me know, because I love it! and at Keane Communications we make every conversation count!
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by Rachel Keane
06:25:00

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